Estetica Magazine was proud to be behind the scenes at the 63rd Miss Universe Pageant this weekend in Miami. Farouk Systems Inc. and CHI successfully partnered with the Miss Universe Competition once again to make it a decade in making the girls simply breath taking.
Inspired by the beauty, confidence and hair versatility that the Miss Universe pageant is celebrated for, CHI created the leading-edge product line, “Miss Universe Style Illuminate,” a line produced with key ingredients and conditioning anti-oxidants. This weekend bloggers, journalists, and media professionals all got to experience the Miss Universe contestant treatment. Farouk Systems and Miss Universe held the Ultimate Miss Universe Styling Experience in the Miss Universe by CHI Pop Up Salon.
The Pop Up Shop included a spread of hors-d’oeuvres and beverages as each guest waited and when your turn was called you were escorted into a beautiful room overlooking the Miss Universe stage with ladies rehearsing for the big show and occasionally dropping by. The experienced stylists gave you complete background information on the CHI product and why it works so well for Miss Universe. Each guest got to select from any of the choices in the style menu which included anything from a sophisticated bun, to captivating curls all hair styles used in the actual show. According to the stylists the CHI products two key ingredients of moringa oil and macadamia oil, complimented with the CHI ceramic compound makes the product a winner. They are able to effortlessly go from an updo to having the contestants hair down in waves instantly because of the CHI product.
After the experience, the following day guests were able to see dress rehearsals and experience the star studded show which included celebrities such as Nick Jonas, Prince Royce, Nina Garcia, Emilio Estefan, Rob Dyrdeck and Manny Pacquiao just to name a few. All the ladies looked picture and television perfect as they came to the stage. The Miss Universe Organization who is well-known for empowering women to be comfortable in their own skin clearly shares the same vision with CHI as they provided the stylists, and the tools to help make these ladies look and feel confident.
By Diana Dias / Photo: Getty Images
