27 March 2023

Redhead Revolution! Redken introduces Revolutionary Carmin’R Dye Technology

Following eight years of research, Redken is thrilled to introduce the groundbreaking NEW! Carmin’R shades that both revolutionize and redefine the redhead category.

Each of the ten new Carmin’R shades feature a game-changing dye technology, creating unmatched and intensely powerful ruby red and copper shades that last up to 40 shampoos*.

As the very first launch of its kind, the Redken-patented Carmin’R dye molecules penetrate the hair’s core and expand to a larger size than traditional dyes, trapping these dyes inside the hair fiber and resulting in a lasting color that stays truer to the red tone for up to 40 washes. Redken haircolor also features Rubilane technology, the truest copper dye that provides stunning vibrant results with unprecedented longevity and high intensity even after 20 shampoos**, as well as R5 Dyes, an oxidative red dye that generates true-red results, intense vibrancy and enduring color.

There is a uniquely strong bond within the redhead community since a majority of redheads identify themselves based on their haircolor more than any other trait they possess,” says David Stanko, Redken Master Colorist. “The technology within Redken’s new Carmin’R shades is unlike anything in the industry and finally addresses the vibrancy and fading concerns that are so prevalent among this community. Above all, the ability of the Carmin’R and Rubilane shades to work across the various color pillars of Chromatics, Shades EQ Cream and Color Fusion help to create a customized and unique red and red violet that is unparalleled.”

With the launch of the NEW! Carmin’R dye technology, a total of ten new shades will be introduced within the existing Redken Chromatics, Shades EQ Cream and Color Fusion families. Chromatics Carmin’R, Shades EQ Cream Carmin’R and Color Fusion Carmin’R create intense red violet tones, while Chromatics Rubilane produces an intense copper hue. With the Carmin’R shades, colorists can achieve everything from a rich cool ruby red with accents of violet or a dramatic cool red violet tone to an unprecedented intense copper.

Following a salon service using the NEW! Carmin’R shades, treat your client to a Redken Chemistry Color Extend shot to help lock-in the color. To help your clients maintain their vibrant color at home, Redken’s Color Extend and Color Extend Magnetics haircare systems protect salon clients’ color investment.

  • * Instrumental test vs. Redken traditional red dye. Chromatics base only.
    ** Among permanent haircolor dyes


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