1 July 2022

Keratin Complex announces Day of Indulgence Campaign

Keratin Complex launches in-salon initative to help consumers find inner bliss.

Keratin Complex, the company that revolutionized the hair care industry with its extensive smoothing, color and styling collections, is launching “Day of Indulgence” in 2015. This innovative in-salon initiative was designed to help stylists celebrate their loyal clients by offering one-of-a-kind Keratin Complex services.

In participating salons, consumers will be able to attend designated Day of Indulgence and choose from a selection of Keratin Complex services. The brand invites its customers to “find their inner bliss” with a service that fits their hair type and needs. The Menu of Services includes:

  1. Scalp and Soul Revival: Rejuvenate and restore balance to the hair with Vanilla Bean Deep Conditioner! Detox your day with an
  2. invigorating shampoo followed by an intensive deep conditioning service and blow-dry. This aromatic experience nourishes, hydrates
  3. and delivers impact shine.
  4. The Decadent Transformation: Transform a dry, lackluster look and fall in love with softer, smoother and shinier hair with the decadent
  5. KeraWhip Hydrating Cream Conditioner that can be added on to any haircut.
  6. Perfectly Polished: This blowout and flat-iron service delivers a sleek, shiny and polished look in an instant using Thermo-Shine Thermal
  7. Protectant Mist.
  8. The Keratin Booster: Upgrade any blow-dry service with a powerful dose of keratin! Just one Vitalshot Restorative Keratin Ampoule
  9. restores strength and resilience to damaged, weak or compromised hair, while reducing frizz and creating a radiant, shiny finish.


Customers who participate can share their experiences and gift a service to others digitally, by using the hashtags #KCIndulge or #KeratinComplex. The Day of Indulgence campaign is launching nationwide in select salons starting in January 2015.

For more information about Keratin Complex or to find a salon near you, please visit www.keratincomplex.com


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