1 June 2023

Farouk Systems Signs Exclusive Contract with Global Artistic Board Members

Basim Shami CEO of Farouk Systems Inc. is proud to announce the signing of an exclusive contract with the award winning team of Patrick Kalle, Maurice den Exter and Richard Jordan from the Netherlands. The signing took place recently during a Farouk Systems Inc. European Distributors Meeting in Vienna. 

According to Basim Shami, “We are delighted to join forces with this elite team of specialists in the hair industry. Their commitment to the company and to education forms a common bond with our own long standing directive, “Education, Environment & Ethics.” Together, we will merge their talents bringing our fellow hairdressers a higher level of education and the tools necessary to become their own success stories.”

This dynamic team was also recently appointed to the company’s Global Artistic Board with Patrick Kalle serving as the Global Artistic Director, Maurice den Exter as Creative Director for Cut and Richard Jordan as Creative Director for Color. They will now serve as exclusive educational artists for the company providing education, trainings, style trends, photo shoots, distributor presentations and platform artistry solely for Farouk Systems, Inc. in both the US and abroad.

Their backgrounds include winning numerous Hairstyling Awards, successful salon owners as well as being third generation hairdressers. They have been with Farouk Systems for many years and are highly recognized around the world achieving a high standard of notoriety in our industry.

About the Team:

Patrick Kalle is a top global artist creating exciting styles while inspiring and educating his audience with knowledge and confidence. He continues to play an essential part in the growing hair care market globally with his outstanding performances and presentations. 

Maurice den Exter is a truly accomplished and esteemed hairdresser globally.  He is recognized for his expertise and respected by many experts in our industry.

Richard Jordan is a top colorist as well as a noted hairstylist. His formulations and creative trends have been seen around the world.


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