Red haircolor fades faster than any other shade. Joico’s NEW Color Infuse Red care system is specially formulated for redheads, gently cleansing and moisturizing while depositing color refreshing elements.
The Multi-Spectrum Defense Complex fights both physical and environmental factors that cause fading and tonal change. Reds instantly appear brighter and more luminous.
Key Features & Benefits
- • Instantly boosts red tones and highlights
- • Increases color vibrancy & shine
- • Proven to reduce breakage by more than 53%*
- • Repairs damaged hair & protects against future damage with Bio-Advanced Peptide Complex™
- • Proven to strengthen hair, making it 2x more resistant to breakage (against combing breakage on damaged hair vs. a non-conditioning shampoo.)
- • Helps protect color against fading with Multi-Spectrum Defense Complex
- • Infuses hair with vital moisture while combating frizz
Joico Celebrity Colorist and Spokesperson, Denis de Souza of the Andy Lecompte Salon in West Hollywood, who’s created dazzling haircolor for Kristen Wiig, and Kate Mara is a big fan, and had this to say about it: “Joico’s new Color Infuse Red shampoo and conditioner have a gorgeous combination of translucent red pigments that can work with all tones of reds, from warm copper to a cool fashion red. Especially hot right now for red hair is a fresh auburn red for fall/winter. Think: Emma Watson or Florence Welch. It lathers beautifully and has a lovely scent, but more importantly, and the reason I love it – it makes the hair color look fresh again, taking away that dullness and fading, and also leaving it rich with moisture & shine.”
The Technology
Anionic Dye Technology: An exclusive technology that ensures our dyes affix to the hair fibers and stay attached through regular shampooing.
Multi-Spectrum Defense Complex: A fade-defying blend of Green Tea, antioxidants and sunscreens that help fight both the physical and environmental factors that cause fading and tonal change.
Bio-Advanced Peptide Complex: Joico’s powerful reconstructive technology proven to repair existing hair damage and prevent future for up to 25 shampoos.
The How-to
- • When you first start using Color Infuse Red Shampoo and Conditioner, use them every other time you shampoo and then adjust your usage from there. Use them as often as needed maintain your perfect red intensity.
- • If you are red all over, apply your Color Infuse Red Shampoo starting at the scalp, where your hair is less porous. Let the shampoo work its way through your ends as you rinse. Apply your Color Infuse Red Conditioner just to the ends, then let it naturally deposit into your more porous ends as you rinse.
- • If you have red highlights in a darker base, you can safely apply Color Infuse Red to all of your hair; the dyes will just slightly affect your dark base while refreshing your red highlights.
- • If your hair is really faded, allow the Color Infuse Red Shampoo to sit on your hair for 5 minutes. If you’re just fighting a minimal amount of fading, a minute or two will be sufficient.
Joico Color Infuse Red (10.1 oz., Shampoo $15.99 SRP and Conditioner $17.99 SRP) is the newest addition to the Joico color-care family, promoting healthy and longer lasting haircolor.
For information on this product, where to buy, and styling tips from the experts, visit www.joico.com