25 June 2021

Discover the New Color Infuse Red by Joico

Red hair is notoriously difficult to keep vibrant. Whether it’s a sassy, fiery shade of cherry or a subtle, rich copper, one thing’s for certain: red dyes exit the hair as quickly as they enter it…

Discover the groundbreaking new Color Infuse Red-Enhancing Shampoo and Conditioner by Joico: specially formulated with a maximum load of red pigments and Joico’s fade-defying Multi-Spectrum Defense Complex™, this color-depositing power duo gently cleanses, conditions, repairs and protects hair while refreshing red tones, ensuring redheads–both natural and bottle-born–stay fiery and true!

Color Infuse Red-Enhancing Shampoo and Conditioner work in tandem to anchor color from the inside out, amp up the shine factor, defend against UV rays… and leave your red luscious for up to 25 shampoos!

For more information, please visit www.joico.com

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