17 September 2021

Is This the First ‘Blur Cream’ for Hair?

Move over alphabet skincare! Blurring creams are here. But, have we now found the first blur cream for hair?

Using high tech cellular bridging and smart micro-gel fillers, White Sands Hair Care’s The Cure will ‘blur’ hair imperfections like split ends and smooth out damaged hair fibers. This conceals all visible cuticle flaws and provides an even surface texture. Like the skin care version, The Cure acts like a soft focus shield or photo filter for your hair.

“In this case, split ends are equivalent to blurring wrinkles, fine lines or even pores,” explains Fernando Salas, creator of White Sands. “These zigzagged splits and frays are hair imperfections women want to conceal.”

“Research done on the product shows the positively and negatively charged ingredients it contains form a complex that conditions and glues them back together, lasting through 2-3 shampoos,” he adds.

Behind The Blurring Technology:

The Cure 24/7 uses a new scientific process called “Cellular Bridging”. This innovative process stimulates hair cell renewal with Micro-gels so tiny they instantly fill cuticle cracks, leaving each strand smooth and repaired up to 7 days. It also serves as a 2nd skin to moisturize internally while repelling humidity, restoring internal moisture and making tresses stronger, smoother, and shinier.

For more information, please visit whitesandsproducts.com

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