22 September 2021

Emma Sheahan, New National Corporate Trainer for Joico, ISO and Minardi

Joico announces Emma Sheahan has joined the team as National Corporate Trainer for Joico, ISO, Minardi brands. 

Emma comes with a strong background in hair color as well as practical education for the Joico, ISO and Minardi brands. Emma previously worked with the Cal Martini Color Group in Beverly Hills and Que Bella Salon, and also had extensive experience working as an Advisor and educator for Joico Vero K-PAK Color. Most recently she served as a top educator for the Beth Minardi Signature Color line, traveling all over the country, representing the color and educating colorists on the line. Beyond her vast experience here she also had a great familiarity with the Joico brand and company as a whole, serving as a stylist and colorist asset at events, photo-shoots, and video shoots for Joico and assisting at public relations events.

As National Corporate Trainer, she will be responsible for ongoing educational color trainings and support to field sales as well as developing and writing new curriculum for our exclusive color brands. Moreover, she will serve to better disseminate brand communications and help create effective tools for professionals to leverage education with brand strategies. 


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