Kevin.Murphy releases its new website at kevinmurphy.com.au, featuring a clean, easy-to-navigate design, in-depth product information with how-to videos, and choice of seven different languages, as well as a new section about the charitable arm of the brand.
“We completely re-made the website from scratch with the K.M user in mind,” says stylist and founder Kevin Murphy. “We wanted a more minimal, visual design with interactive elements to give visitors as much information as they want without overwhelming them. The new site is consistent with the look and feel of the Kevin.Murphy brand so distributers, salons, stylists and clients get an online experience that’s similar to what they find in salons.”
Keeping user functionality in mind, kevinmurphy.com.au now includes a homepage with products laid out by category including Top 10 and New Products sections. The homepage also features social media sharing buttons, selection of seven different languages, and an easily accessible e-newsletter signup. Each product page features a description, usage directions, product benefits, key ingredients, an interactive video of the product in use, as well as suggested complementary products.
The Brand section on kevinmurphy.com.au showcases the brand’s philosophy, provides information about Kevin Murphy, lists education opportunities with the brand, and includes a charitable section called The Choices We Make. The Choices We Make covers the brand’s environmental stance and its all-new charitable arm The Heart of KM, which talks about where Kevin.Murphy is focusing its charitable efforts.
Distributors and salons will find a completely revamped Salon Rewards Program, offering promotions and other incentives from Kevin.Murphy in an easy-to-use format. Distributors now login to find a simple dashboard with all of the elements they need from the brand including a Media & Art section that features all product imagery, fonts, logos and campaign photos.
Born from the same philosophy as skincare, Kevin.Murphy products are designed to weightlessly deliver performance, strength and longevity. When searching the world for ingredients, Kevin.Murphy looks for companies using micro cultivation, organic growing practices or ecologically-sound wild harvesting techniques to ensure the Kevin.Murphy range is of the very highest natural quality.
In 2011, founder Kevin Murphy was selected as a Climate Connector for Al Gore’s non-profit, The Climate Reality Project. Murphy works within the stylist and hairdresser community to educate the industry on reducing its carbon footprint and the effects of climate change. In 2012, the brand was given the PETA (People for Ethical Treatment of Animals) seal of approval as a cruelty-free company that does not harm or test on animals.
Taking cues from skincare, Kevin.Murphy is a fashion-focused range of professional hair care products conceived in the world of session styling. The company’s mission is to share cutting edge style via modern technology – straight from the runways of the world to the salon floor, from hair artisan to consumer. As a favorite brand on red carpets and television and movie sets, Kevin.Murphy has been used to set hair trends on celebrities including Diane Kruger, Kate Bosworth, Liev Schreiber, Judy Greer and Chris Pratt.