16 July 2024

Meet ‘The Gwyneth’ – the new Ad Campaign for Blo Blow Dry Bar

Academy Award winning actress Gwyneth Paltrow and celebrity hairstylist David Babaii proudly announce the launch of their ne Ad Campaign for Blo Blow Dry Bar: “The Gwyneth”!

“The Gwyneth” has been created by Megan Hess; David Babaii’s favorite illustrator in the world. Together, they created “The Gwyneth” for Blo Blow Dry Bar’s new Ad Campaign.

Global icon Gwyneth Paltrow and hairstylist to the stars David Babaii joined forces with Blo Blow Dry Bar earlier this year. With Gwyneth and David’s input in Blo’s creative direction, growth plan and brand strategy, Blo looks forward to spreading red carpet glamour to women around the world with quick, convenient and affordable blo outs.

Blo reinvented hair care as the first to market the no cuts, no color concept and has grown to be the largest Blow Dry Bar chain in the world with locations in United States, Canada, Asia and Europe with many more bars opening soon.



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