12 July 2024

Noise: Guerrilla Hairstyling goes Global!

Noise is going global! After the phenomenal success of the recent Noise Moscow, Saco International Creative Director, Richard Ashforth decided to take the guerilla hairstyling event to Paris!

In the usual Noise style attendees were kept in suspense until the very last minute as clues about who was appearing and where Noise was taking place were steadily revealed with the final details being revealed just hours before the event took place.

Richard was joined on stage by teams from all over the world including X-Presion, Mazella & Palmer, Patrick Ahmed, Jean Michel Faretra and Saco.

The essence of Noise is to share knowledge, passion and inspiration. I wanted together to inject energy into the world of hairdressing and push the industry forward, taking creativity to a new level. It’s great to be able to do this on an international scale after the success of the first Noise event in London, it’s really taken off and there’s been a great international demand for events like Noise,” says Richard Ashforth, Saco International Creative Director and founder of Noise.



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