27 March 2023

Flip Turn: New Volumizing Spray by Joico Sprays at Any Angle – Even Upside Down!

You will be flipping over Joico’s latest innovative hairspray – literally! Joico introduces its 10+ ultra-hold volumizing finishing spray, Flip Turn.

Even the skinniest, flattest strands don’t stand a chance against NEW Flip Turn volumizing finishing spray, which sprays from every angle —even upside down!— to inject styles with head-turning, bodacious volume that lasts from that early morning meeting to your turn-in night cap.

Showcasing a sleek, new sexy design, graduating from Joico’s recognizable steel gray to a reflective, jet black, the spray can also features a unique actuator on the can with technology that allows for spraying in any direction, for full 360 degree mobility. The 10+ ultra-hold is just what you need for that extra volume requested on set and in the salon for the flawless finish, and perfect for your at-home user who needs to flip their hair over and get to that difficult-to-get-to hair. Flip Turn supercharges even the most thin, lifeless hair, and with Joico’s super technology, AquaLastik® and the level 10+ hold, it locks in volume, texture and shine while shutting out even the worst humidity.

Features & Benefits

  1. · Unique actuator allows for 360 degree, all-around spray-ability
  2. · Delivers extreme volume for ultimate styling the way you want it
  3. · Fast-dry, non-sticky level 10+ ultra hold
  4. · Humidity resistant up to 3 days
  5. · Firm, yet touchable finish
  6. · AquaLastik® for flexible hold and heat protection
  7. · Bio-Advanced Peptide Complex™ for strength and luminous shine

Hollywood’s brightest hairstylists are themselves flipping over Joico’s Flip Turn. Celebrity Hairstylist, Paul Norton of Sally Hershberger Los Angeles, who’s created dazzling red-carpet looks for Ashley Greene, Diana Agron, and Stacy Keibler is a big fan, and recently used it on his client and long-time friend, Robin Wright, for her 2014 Emmy Awards nominations for best actress in a drama for her role in House of Cards. “Flip Turn is such a great finisher. It’s light enough to maintain the volume and mean, while not sticky so you can literally spray it at the root and still have a style you can run your fingers through!” said, Norton of the new spray.

While Celebrity stylist Jonathan Colombini also of Sally Hershberger Salon (whose roster includes AnnaLynne McCord, Fergie, Paris Hilton and Demi Moore) had this to say about it: “The Flip Turn volumizing spray is bomb. Everyone is leaving with it in their hair… Clients love the smell!” Colombini even used it on his client and friend, Laura Prepon of Orange is the New Black for the 2014 Emmy Awards and pre-Emmy parties: “Variety And Women In Film Annual Pre-Emmy Celebration” at Gracias Madre, and the “2014 Entertainment Weekly Pre-Emmy Party” at Fig & Olive, both in West Hollywood, CA. on August 23rd.

For information on this product, where to get it, and styling tips from the experts, visit www.joico.com


Please enter your comment!
Please enter your name here

Subscribe to our Newsletter

Subscribe to Estetica's official newsletter and receive all the latest news and information from the world of hairdressing - no charge, spam free!