18 June 2021

Cosmoprof Worldwide – it’s a Road Show!

The journey of the international Cosmoprof Worldwide Bologna platform continues throughout leading beauty markets worldwide. In Thailand and South Africa.

The network of international contacts and strong synergies developed edition by edition have enabled the birth and growth of the Cosmoprof Road Show project. Now in its second year, it continues to pursue the objective of increasing brand awareness of the Cosmoprof Worldwide Bologna name by bringing the platform to the leading international fairs and cities in key markets, seeking new collaborations with international companies and buyers.

To present the 2015 edition of Cosmoprof Worldwide Bologna (from 20 to 23 March), the last appointment was held on 17 September in Bangkok, in Thailand, with the collaboration of the Italian-Thai Chamber of Commerce.

On November 9th, Cosmoprof Worldwide Bologna will be in Johannesburg, in South Africa, thanks to the collaboration of the Italian-South African Chamber of Commerce and the Cosmetic Export Council of South Africa (Cecosa). South Africa and the entire African basin will play an important role for the next edition of Cosmoprof. As part of the International Buyer Programme, buyers from quickly expanding markets in the African area, like South Africa, Tunisia and Senegal will be involved.

Cosmoprof’s interest in the African market is in keeping with the most reliable market studies that forecast enormous potential growth for the middle classes in Sub-Saharan countries. Skin products, especially those targeted for dark skins, are those most sought-after by the population, even if the African market is certainly among the most segmented and difficult ones: different traditions and cultures among the various nations also influence the success of make-up products from one country to another.

There are also many risk factors and difficulties to overcome when doing business on the African continent. The political instability and the lack of services and infrastructure have a negative impact on the development of distribution and logistic services, making it necessary to establish contacts with local businesses to access the market.

 

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