Florence played host to the recent fashion event by Kemon, where the autumn/winter 2015 collection “Modernist” was premiered.
Fashion Night by Kemon was a glamorous affair held at Otel Varieté in Florence, where the future hair trends were presented to over 500 hairdressers attending the launch of the new Italian Touch Collection Autumn/Winter 2015: Modernist. The inspiration for the trend is futuristic-ethnic.
The collection offers a wide range of hairstyles with elegant re-interpretations of favourites from the Seventies, strongly influenced by looks ranging from the Twiggy bob to youthful plaits in a fresh style combined with an ethnic-glam spark. “The Italian Touch: Modernist” takes the past and brings it up-to-date with contemporary chic.
The Nocentini family were also on hand to welcome the many guests from all over the world. They appeared on stage alongside the presenter Petra Loreggian to greet the eight creative teams representing four different countries, invited to demonstrate their trend interpretations for the audience:
- Andrzej Kawulok (Poland)
- Primož Keršic (Slovenia)
- Angelo Labriola (Italy)
- Luigi Martini (Italy)
- Fabrizio Pandolfi (Italy)
- Federica Treré (Italy)
- René Wagner (Switzerland)
- Federico Fabian (Italy)
Modernist proposes warm, sensual looks for this autumn/winter, occasionally playing it a little more “casual” before re-appearing in more classic versions. Two trends appeared on stage – Future and Ethnic. Modernist Future adheres to the “Beauty is forever” philosophy, just like the shapes and cuts from the Seventies. It offers unique elegance, sophisticated and conceptual. The looks are strictly geometric and androgynous. The colors are shimmering – copper, chestnut, blonde. Cuts are short and compact, with maxi-volume at the front and extra-long ponytails.
Modernist Ethnic, on the other hand, is futuristic ethnic style as its name suggests, with Afro-Asian and Central America details. It conjures up the nomadic lifestyle in a fashion journey that crosses Japan, Africa and America. Earthy tones rule this natural look – dark brown, nut, dark red. Hair is elaborately worked like a turban – Iriquois-style and weaved plaits are the hallmark of this trend in the collection.
And all of this took place on the second day of the Kemon event. The following Monday, education took centrestage with the Look&Learn Seminar, where the Stylist Team of this Italian brand explained to their hairdresser audience all the secrets of the cuts and colour techniques in this new seasonal collection.