16 August 2022

Ashley Zarro from De La Mer shares a Smoothing Treatment How To

Have guests with frizzy, unruly hair that want control but don’t want the typical Brazilian that can sometimes leave hair limp and lifeless?

Esther Didonna, owner of De La Mer Salon (Bellmore, NY) offers the Goldwell Kerasilk Smoothing System which allows guests to wear their hair blown smooth or curly… and no frizz!

Ashley Zarro, stylist at De La Mer Salon, used Goldwell Kerasilk Smoothing System on the above guest and reduced her blow dry time from 45 to 20 minutes! The Kerasilk treatment is great for clients who want a formaldehyde free service, reduced frizz, reduction of bulk, and faster, easier styling time. This treatment allows the flexibility to wear hair curly and natural, as well as full and smooth with body, hair is not left flat and lifeless! And, with the proper at home care with Kerasilk shampoo and the Daily Mask conditioner, results will last up to 5 months!

Smoothing How to (takes about an hour and a half)

  1. – Wash with Goldwell Kerasilk Purifying Shampoo and rough dry to 80%.
  2. – Apply Kerasilk Smoothing System; starting at the back of the head up and around to the front.
  3. – Process for 15 minutes (until dry) and flat iron entire head in sections.
  4. – Rewash with the Goldwell Kerasilk Keratin Shampoo, and apply the Goldwell Kerasilk Sealing Serum to neutralize and seal the treatment into the hair.
  5. – Blow dry to desired style.

 “A huge benefit of this treatment is that you leave the same day with full bouncy hair, no pin straight styles and no waiting to wash,” says Zarro.



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