4 June 2023

label.m launches new range, Brightening Blonde

Following extensive testing and development within salons by the International Artistic Team, label.m launches Brightening Blonde – a new three-step system, enriched with an exclusive botanical blend to care for natural, or chemically-assisted blonde hair.

143 million of the world’s population being natural blondes, the primary contributors to challenges faced if you happen to be ‘blonde and proud’, are: fast-fade/dulling colour, the ‘yellow-orange’ tinged effects of brassiness and coarse looking dry/damaged hair texture inflicted by anything from climate exposure, to contact with mineralised water.

A ‘Bright’ Solution to the Blonde Challenge

label.m Brightening Blonde is about giving ALL shades of blonde hair an ‘INSTANT BRIGHTENING’ and is formulated to provide ‘NURTURING CARE’ for ‘LONGER LASTING COLOR’. Created as a specialist range for curtailing brassy tones by neutralising, as well as adding strength and nourishing for overall thicker, smoother, more elastic hair which oozes volume and healthy shine.

Botanicals? All the way…

Infused with an exclusive complex of concentrated botanicals, label.m Brightening Blonde contains three lead ingredients:

MAMAKI TEA – the ‘color guardian’ that’s high in natural antioxidants, HOPS – to boost shine with high brilliance and then there’s
WHITE PINEAPPLE – with its gentle polishing action to seal the cuticle, hydrate and condition. Working together alongside the added benefi ts delivered by Starfruit (rich in vitamins B and C) and Custard Apple (Cherimoya) – which actively promotes melanin depigmentation, these ‘super-blonde’ enhancers are proven to powerfully extend the look of beautiful, clean and pure looking blonde tones.

label.m Brightening Blonde-three-steps to your ultimate blonde:

Brightening Blonde Shampoo: Gentle daily care to cleanse and nourish with preventative action against the effects of dryness and brassiness.

Brightening Blonde Conditioner: Infuses the hair with high-level moisture to nourish, whilst combatting tangling, dryness and potential breakage

Brightening Blonde Balm: The HERO – which from the very first use, hair looks more illuminated and radiant with a ‘silk-like’ smoothness, to help guard against regular heat styling damage and frizzing caused by humidity. Key to this HERO ‘botanical brightener’ which must be applied to damp hair, are three potent elements from nature*: ALOE LEAF JUICE – with restorative properties to lock-in moisture, TAMANU SEED OIL, adequately quenches thirsty hair, plus protects from environmental damage and finally HYDROLYSED WHEAT PROTEIN a low molecular weight protein, which increases the hair’s capability to retain moisture more efficiently.

Sacha Mascolo-Tarbuck, Global Creative Director, says: Brightening Blonde was developed as an important addition to the label.m range, to offer clients a regime which works to brighten, nurture and promote a healthy, brighter looking blonde. Regardless of whether your shade of blonde is chemically-assisted or completely natural, the botanical ingredients within the formulations are key to preventing brassiness, infusing the hair with moisture but instantly giving an incredible ‘brightening effect’ from the first time the products are used.”

Launching September 2014 at specially appointed label.m salons and Essensuals London salons.


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