29 May 2023

Kérastase expands its iconic Couture Styling range

Kérastase Paris continues to perfect the art of dressing hair with cutting edge products that deliver instant hair transformation.

After introducting the brand’s first-ever styling range in 2013, Kérastase is expanding this iconic franchise with the launch of “Bombshell Luxe,” three pioneering new products for maximum creativity with long-lasting hold – Baume Double Je, Laque Noire and V.I.P.

Once again, the new stylers pay homage to timeless beauty with Kate Moss serving as the collections’ muse and inspiration in collaboration with legendary hairstylist and Couture Styling Artistic Director, Luigi Murenu. “While creating my hairstyles I look for the inspiration among eternal beauty icons and women who shaped the notion of beauty itself,” says Luigi. “Kate is a true embodiment of these women.”

As with the entire Couture Styling collection, Baume Double Je, Laque Noire and V.I.P. provide control, power and strength thanks to profusion of high-performance advances in both lasting hold and hairstyling creativity. Formulated with a new generation of micronized polymers discovered by L’Oréal Advanced Research, each product transforms texture and shapes while allowing the hair to still feel touchable – it gives oomph without damaging the hair fiber.

Baume Double Je

This extra workable defining balm, used for both construction and finish, is a half paste/half cream formula that offers medium hopd and adjustable radiance. This hybrid balm structures and texturizes the hair for long-lasting hold thanks to its endlessly re-sculptable formula.

– Long-Lasting Medium Hold
– Ultra Workable
– Adjustable Radiance
– Grants Texture
– Great for Bobs/Pixies

To Use: On dry or damp hair, rub a small amount of balm between the hands and then apply it either section by section of throughout the hair.

Laque Noire

Laque Noire, the highest-hold hairspray in Kérastase’s portfolio, is a micro-diffusion spray with a water-free formula that gives extra-strong hold and acts as an anti-humidity shield. It instantly and intensely sets the style for either controlled volume or extreme structuring.

– Adds Shine
– Extra Strong Hold
– No Residue
– Soft to the Touch
– Quick Drying Formula

To Use: Spray on dry, styled hair as a finishing touch.


With V.I.P’s patented horizontal diffusion, this weightless ‘backcomb effect spray’ gives hair texture, volume and long-lasting hold. Volume control for long-lasting hold makes it easier to shape and define the hair.

– High Level of Texturization
– Long-Lasting Hold
– Back Comb Effect
– No Residue
– Spectacular Volume
– Patented Horizontal Diffusion

To Use: Shake well and apply to dry or pre-dried hair. Re-work the hair with fingers to instantly add volume and style.


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