26 May 2022

Macadamia welcomes Marta Rubinstein-Harmon: Senior VP of Business Development

Macadamia is pleased to welcome its newest team member, Marta Rubinstein-Harmon as Senior Vice President of Business Development.

Marta brings 20+ years of professional beauty industry experience working with brands such as Redken/Trevor Sorbie where she worked as a Sales Admin Manager, Matrix of Greater Los Angeles where she held a position as a Sales Consultant and American Crew/MOP (a division of Colomer USA) where she held multiple leadership positions, starting out as Regional Sales Manager and going on to become a National Store Director and then Director of National Accounts. Most recently, Marta had spent the past seven years with Alterna Haircare as Area Vice President of Sales & Education for North America, responsible for leading teams of Sales and Education Managers, developing multiple channels in professional distribution, national accounts and specialty beauty retail.

“Marta’s many years in both the professional and retail beauty industry, coupled with her wealth of experience in brand and team building, have given Marta a depth of knowledge and understanding in all facets of brand development, marketing and sales development,” stated Vincent Davis, CEO of Macadamia Professional. “What I love about the professional beauty industry is that as much as it is always changing, it stays the same. There is always room for growth no matter what the brand is,” Marta exclaimed.

In her role as Senior Vice President of Business Development, Marta will be responsible for the development and implementation of go to market strategies based on geographic locations, sales channels and customer strengths. She will work closely with Macadamia Professional’s North America Sales Team to execute customized distribution strategies throughout all sales channels.  Marta will also be responsible for developing new business, as well as implementing and expanding the Macadamia education platform.

“What excites me about Macadamia is the opportunity to help rebuild the brand and restructure. I love the idea of texture and the direction of where the brand is going as that is the direction this business is going in. Women are embracing their natural texture more than ever,” she says, “I also see opportunity for double digit growth for the brand. And the opportunity to give Macadamia its rightful place amongst prestige salon professional retail.”

Macadamia Professional, The Oil Authority for Global Textures, offers salon quality hair care, treatment and styling solutions with transformational products that address the unique moisture and style control needs of each hair texture. Each product contains Macadamia’s exclusive PRO OIL Complex, a blend of therapeutic Macadamia and Argan Oils, rich in Omega 7, 5, 3, and 9 fatty acids, which deeply yet weightlessly nourish and repair hair from the inside out, rather than just conditioning from the surface, to renew hair’s natural texture with healthy shine, bounce and manageability.


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