20 September 2021

American Culture Brands launches Pure Blends Color Correcting Kits!

Pure Blends – the fade protection & color correcting system Introduces new convenient toning, filling & Correcting Kits!

Salon colorists and stylists are challenged on a regular basis with clients whose hair requires some type of color correction. We aren’t talking about the client who is looking for a total hair color change, we’re talking about the client with the need for a color adjustment. Summer months can be particularly harsh on the hair. Excess sun exposure, time spent at the pool and beach, and excessive shampooing (particularly with different water types) can all lead to an unwanted change in hair color.

Recognizing that colorists need an easy, quick, convenient and affordable way to address these problems, Pure Blends introduces four (4) new kits that address specific hair color needs and gets right to the root of the problem!

Filling Hair Kit: Going from light to dark

Pure Blends makes filling hair more natural and realistic. When re-pigmentation is required to bring your client from a shade of blonde to brown, Pure Blends color depositing shampoos can be used to quickly and easily fill in the hair. Pure Blends Sun, Marigold and Chestnut are the perfect Pure Blends colors that can be used in multiple shampoo intervals to accomplish this. The Filling Hair Kit includes 1 each, 120ml Pure Blends Sun Shampoo, Marigold Shampoo and Chestnut Shampoo conveniently packaged in a vinyl carry case.

Color Correction Kit: To correct chlorine/green

Pure Blends may be used as a gentle, cost effective in salon color correcting system to combat green tone in the hair as a result of chlorine. The Color Correction Kit to correct chlorine/green includes 1 each 120ml Pure Blends Marigold Shampoo, Red Shampoo and Cherry Shampoo which comes in a handy vinyl carry case.

Color Correction Kit: To correct minerals/copper

Pure Blends may be used as a gentle, cost effective in salon color correcting system to combat minerals/copper in the hair as result of well water. The Color Correction Kit to correct minerals/copper includes 1 each 120 ml Pure Blends Violet Shampoo, Cocoa Shampoo, and Orchid Shampoo, packaged in a vinyl carry case.

Toning Highlights Kit

Pure Blends Toning Highlights Kit is perfect to create tone, highlights and hair colors without changing the target level or depth by layering in a custom Pure Blends formula. The Toning Highlights Kit includes 1 each 120ml, Pure Blends Violet Shampoo, Lemon Shampoo, Sun Shampoo, Marigold Shampoo, Chestnut Shampoo, Cocoa Shampoo and Orchid Shampoo housed together in a handy, vinyl carry case.

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