29 September 2021

Schwarzkopf Professional Welcomes Fred Collins, New USA Vice President of Sales

Fred Collins assumes his duties as Schwarzkopf Professional USA’s Vice President of Sales today.

All Sales Directors for Independent Distributors, BSG and Direct Sales, including Chains will report to him. Collins’ core responsibilities encompass the development of Henkel Sales strategy, growth in all distribution channels through promotional support, functional management and leadership of all of the sales activities of the business, and to develop top-level strategic relationships with key distributors. Collins will report directly to General Manager, George Broder.

Collins possesses over 12 years of beauty industry experience, having worked with noteworthy corporations including KAO USA and Procter & Gamble. He is an established strategist and results-driven leader of large marketing & sales organizations with the proven ability to effectively and successfully devise optimal sales strategies and innovative solutions to drive business enhancement. Collins is looking forward to bringing his talents and making those differences at Schwarzkopf Professional.

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