29 May 2023

Watch the video! How to Scarf Trick with Joico

There are a few simple requirements for a summer hairdo: it has to keep you feeling chill… be completely easy to master in minutes… and make you look as though you’re a style genius.

In the latest Joico’s How-To video series, they share glam scarf tricks that take you from cool and casual to downright sophisticated, without a complicated arsenal of styling tools and hair gizmos. Joico guest artist, Eric Mayes, and fashion blogger, Sophie Elkus, introduce something better than a braid but just as easy to pull off… a chic-and-colorful scarf that effortlessly twists its way through the most un-dressiest of tresses.


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