22 June 2021

Nina Kovner tells why she left Paul Mitchell VP Post and started Passion Squared

Hairdresser Nina L. Kovner fostered her passion for salon professionals into a thriving career with one of the biggest independent hair care brands in the world.

With a unique blend of creativity and strategy, Nina found her purpose the moment she enrolled in beauty school. Moving from the shampoo room to the boardroom, Nina has helped build, grow, and strengthen people and companies, most recently as vice president of marketing for John Paul Mitchell Systems and A Robert Cromeans Salons.

At a point that most would consider the height of success, Nina walked away from it all. In 2011, she cofounded Passion Squared, a passion project focused on empowering awesomeness in people and businesses in the professional beauty and wellness communities. With a fervor for both personal and small business development, Nina now spends her days engaging one-on-one with salon owners and wellness professionals, as well as hosting workshops and webinars in the areas of personal development, online and offline marketing, strategy, and awesomeness creating.

Her most recent accomplishment is by far one of her proudest: self-publishing her first book titled ‘Follow Your HEART: A Journey in Discovering Your Authentic Awesomeness’.

Interviewed by Winn Claybaugh, Nina shares the importance of being true to yourself and to your own passions. Check it out here!

For more information, visit www.passionsquared.net

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