28 May 2022

Joico’s Color Spectrum Has Just Been Intensified!

Joico introduces four new intensely brilliant shades to expand its Vero K-PAK Color Intensity Color System!

Following up their hugely popular shade addition of Cobalt Blue and Peacock Green to the Vero K-PAK Color Intensity color collection, Joico announces 4 more stunning and seductive shades – Titanium, Orchid, Magenta, and Light Purple! These shades are sure to get your creative juices flowing to create deeply intense colors for your clients to rock.

With these new shades Joico’s Vero K-PAK Color Intensity collection now has 12 long-lasting shades of saturated, vibrant pigment for a whole new spectrum of brilliant color for you to work with. Choose your favorite shade, or create your own custom color – the possibilities are endless. The full line is now comprised of: Indigo, Pink, Red, Peacock Green, Cobalt Blue, Orange, Yellow, Clear Mixer and the four new saheds – Magenta, Orchid, Light Purple and Titanium!

Joico International Artistic Director for Vero K-PAK Color, and 2007, 2013 NAHA Winner and seven-time nominee for best color, Sue Pemberton, had this to say about the new Vero K-PAK Color Intensity shades: These four new shades are great, and I especially love Titanium. When this beautiful silver color is placed with other shades it can transform regular colors giving them a very modern and unique feel and look. And what’s more, it can be used at full strength or diluted with clear to use as a toner on pre-lightened hair. The light purple and orchid shades are vibrant and intense and I love that we brought back the magenta shade – all of these make the whole line so incredibly versatile.”

You can view Sue’s how-to video and get other step-by-steps on coloring with “Intensity” below!


  1. • Extremely concentrated pigments allow for exceptionally vibrant haircolor results.
  2. • Reconstructs as you color with K-PAK’s exclusive Quadramine Complex® to leave hair in healthy, shiny condition.
  3. • Twelve intermixable semi-permanent shades: NEW Magenta, NEW Orchid, NEW Light Purple, NEW Titanium, Cobalt Blue, Peacock Green, Pink, Indigo, Red, Yellow, Orange and Clear Mixer.


Expect the four new shades to launch July 1, 2014 in a convenient 4-pack that will include a FREE swatch ring and a “Rock These Colors” technique guide complete with two amazing full technique step-by-steps from the queen of vibrant color herself, 2-time NAHA award winner Sue Pemberton, plus 7 more rocker-chic formulas by her and color superstar Cherry Petenbrink, to inspire you to create your own seductively chic “Color Intensity” looks!

The included techniques offered inside the 4-pack offer “Pop Star,” with rich berry tones using the Orchid and Magenta  shades highlighted with Pink and Titanium, while the second look, “Punk Princess” provides a wonderfully cool showcase for the Titanium shade with highlights and softly inlayed streaks of Magenta and Light Purple.

So color intensely and be sure to pick up these colors starting July 1st and your clients will “rock intensity!”

For more information, please visit www.joico.com


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