23 June 2021

The Ten Color Commandments by Josh Wood

Josh Wood, Wella Professionals Global Creative Director, Color, offers priceless advice for today’s Colorists, from technique to pricing to self-confidence.

1. Over-Color: Don’t allow the client to demand more and more Color. Try to be more strategic about Color placement to not end up with an over-Colored finish.

2. Poor Condition: Help the clients find the right conditioner for them, even on the finest hair, to promote hydration and hair health.

3. Unsuitable Color: Try to guide the client to the Color that is going to suit their skin tone and eye Color.

4. Over-use of Bleach: I try to limit the amount of bleach used so it really gives the appearance of a true highlight.

5. Flat Color: Always try to use a couple of shades so you don’t end up with flat Color.

6. Heavy Ends: Try to keep ends slightly lighter or warmer, as ends that look darker than roots always are a tell-tale sign of porous hair.

7. Under-Charging: Be brave and respect your skill – always try to let your skills match the charge.

8. Don’t be afraid: To add on a service like a deep treatment or a gloss – it always adds value to the end result.

9. Try unusual combinations of tones to give your clients a Color that is tailored to them.

10. Experiment and have a bit of fun: Color is a real way to express your personality, so try new things and break boundaries!

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