26 November 2022

The 5-Minute Video That Will Make Anyone a Cut-and-Color Expert!

Pro secrets for tailor-made tresses… for your eyes only!

In order to achieve truly tailor-made tresses, experts actually analyze face shape, skin tone, and eye color in ways you’d never expect – and we let you in on those pro secrets in the latest Drab to Fab Webisode, starring International Creative Directors, Damien Carney and Sue Pemberton.

In this hot, new instructional video, Joico team illustrates how easy it is to assess style just like the industry aces – explaining, for example, how a blue-eyed blonde might call for cool, icy highlights… while green eyes typically shine with more golden strands. “It’s these very subtle differences that truly harmonize a look,” says Damien, who also takes you inside the thinking behind haircuts-as-sculpture… explaining how length, placement of the part, fringe, and layers should differ from client to client.


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