23 May 2024

NovaLash announces a new line of Extended Wear Eye Shadow Kits

The busiest women know that the last thing they want or need to worry about is re-touching their make up multiple times a day!

Leading lash extension beauty, NovaLash, knows that too, which is why they’ve created semi-permanent, cream extended-wear eye shadow formulas that won’t crease or smudge for over 24 hours or until you choose to take them off. You can fly from New York to Hong Kong and arrive looking as perfect as when you left. Skipping mascara for months at a time with lash extensions is the first step in this new beauty philosophy and the new semi-permanent shadows and liners support that same lifestyle. The arrival of these semi-permanent shadows is a luxurious complement to NovaLash’s already luscious Eyelash Extension line.

Inspired by the breathtaking, vivid hues in artist Hieronymus Bosch’s masterpieces, NovaLash’s 24 Hour Cream Shadow is sold in “tryptics,” or coordinating sets of three shadows.

In addition to the shadows, each kit also contains a JETliner – a complementary semi-permanent eyeliner pencil and an easy to use application brush along with application instructions for different looks.

Kit options include:

  1. Black Eyes of Paradise (Crystal White Grape, Gardens of Paradise, Houri, with Cardinal Sin Liner)
  2. Garden of Eden (Purity, Lust, Original Sin, with Cardinal Sin Liner)
  3. Earthly Delights (Milk & Honey, Earth Angel, Heaven & Hell, with Oak Liner)
  4. Forbidden Fruit (Chastity, Heavenly, Oxblood, with Oak liner)
  5. Sugar Candy Mountain (Angel Face, Dragon Tree, Gilded Wing, withCardinal Sin liner)

The result of so many eye-catching options? Every woman –from the dreamer seeking a soft, ethereal look, to the vixen looking to enchant with earth tones– can embrace the day-to-night look that equals her personal beauty bliss.

About NovaLash Eyelash Extensions

NovaLash Inc. has been at the forefront of eyelash education since its inception in 2004 and has quickly become the leader in its field by striving to provide the best that technology, science, creative artistry and customer satisfaction can achieve. With a presence in over 40 countries and celebrating the first decade of lash innovation this year, NovaLash continues to globally enhance the eyelash extension industry through substantial R&D, improved regulations and superior education. They provide the only physician-developed training program using the longest lasting, medical-grade adhesives, earning its reputation as ‘the healthiest’ professional lash extension system.

More information about the company can be found at www.novalash.com and www.facebook.com/novalashUS


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