24 May 2024

Joico unveils the Lob – Hollywood’s Hottest New Haircut!

Longer, looser, and hipper than your classic bob, this season’s most sought-after style is taking the celebrity crowd by storm, says Joico International Artistic Director, Damien Carney. “It’s all about having a slightly undone, beachy, youthful vibe,” he explains.

Loving the Lob? Here’s the full scoop on this new style: the how, the who, and the products, too…

The long and short of it: The Lob, quite simply, is a longer bob. Unlike its predecessor –which can have an overcoiffed, school-mom look– this lengthier, looser version grazes the shoulders and has an undone, sexy feel.

Perfect for most hair textures: For Joico, it’s especially ideal for those who have some natural movement and wave. (If your locks are poker-straight, consider adding a few bends with a curling iron; as well as some volume with Joico’s Texture Boost Dry Spray Wax or Instant Refresh Dry Shampoo. Frizzy strands can benefit from a good conditioner –like K-PAK Reconstructor– and smooth blowout first.)

Works with different face shapes: If your face is mid-length, you’re golden. But those with longer faces can benefit from adding a fringe (bangs) to counterbalance the look.

Easy to style: In fact, the danger with the Lob is OVER-styling, which can give the cut an unnecessarily conservative look. Instead, use product… use your fingers… use the blowdryer… and find that perfect happy medium. Or, should we say, imperfect happy medium.

Photos courtesy of Shutterstock


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