9 June 2023

Meet the Bronde, the sexiest look for the season

There are no rules when it comes to haircolor – from the pink splashlights recently seen on fashionista Poppy Delevingne, the playful purple pastel of trendsetter Nicole Richie to this summer’s update on traditional beachy highlights, the Bronde.

The Bronde is a great warm and summer-y look for for a harmonious sun-kissed result. For those brunnettes looking for a beachy ‘do without going too light, as seen on Spanish model and fashion blogger, Malena Costa, the Bronde is the perfect color look for the season. “This Bronde look is created with the Sombré, a professional highlighting technique that blends together complementary shades of brown and soft blonde for a more seamless effect,” says L’Oréal Professionnel Artist Suzie Bond. The result is a sexier and more modern incarnation of the traditional ombré. It achieves a bombshell factor without going completely blonde.” Blondes can also go Bronde, which help added dimension to their lighter locks.

For those looking to go Bronde, consult with your colorist to see if the Bronde could work for you. Ask your stylist for L’Oréal Professionnel INOA, the original ammonia-free permanent haircolor that provides hair with intense hydration and nutrition for a smooth feel and 50% more shine.

Whether you favor the subtle effects of the Bronde or are looking for more vibrant, bright colors, sun-proofing tresses to avoid color fading during the warm-weather months is an absolute MUST.

“Protecting hair before going into the sun or ocean is essential in preserving color and keeping hair looking healthy and shiny,” says Bond. “I recommend switching-up your summer haircare routine and start using the L’Oréal Professionnel Vitamino Color line. It coats the hair to protect it from the abrasive nature of external aggressors like chlorine, salt water or the sun and reduces porosity plus provides internal strength to the hair. Hair is both nourished and protected at the same time.”

Some other tips Bond regularly gives to her color clients to help keep their summer color vibrant and long lasting, includes shampooing less often and using cool, luke warm water instead of hot water. Hot water opens up the hair strand, allowing color to be carried out encouraging fading. It also depletes the natural oils in the hair. Bond also swears by L’Oréal Professionnel Mythic Oil Colour Glow Oil to continue to nourish strands with antixoidants and add another layer of all-day protection from the harmful UV rays of the sun.

Achieve a beachy summer style without a major color change with the new Bronde. Protect those color-treated locks with customized color-protecting and nourishing products recommended by your colorist, along with the tips to keep hair healthy, shiny and that color vibrant all summer long.


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