2 December 2021

Estetica’s Inside Look: Livin’ la Vida at Premiere Orlando!

We’re having an amazing time this weekend at the awesome beauty event, Premiere Orlando 2014! Today’s the last show day: the exhibition floor opens from 9 to 5… Visit Estetica USA at Booth #2570!

Yesterday we were able to mingle with so many industry professionals at the Hairbrained MeetUp: Nick Arrojo, Faatemah Ampey, Gerard Scarpaci, George Alderete, Shannon King… and many more! This year the MeetUp took place at the Rocks Lounge at the Hyatt Regency Hotel.

Hairbrained in association with PBA – Professional Beauty Association MeetUps are informal gatherings of community, supporters and educators, after the show floor closes. It was a great opportunity to network with other taste makers and influencers in the industry, and of course celebrate our amazing craft! We were happy to sponsor the event alongside Arrojo, Hattori Hanzo Shears, and Millennium Systems International.

There were so many amazing presentations from the Main and Color Stage, to the exhibit floor. The amount of workshops, competitions, education, and other exciting special events yesterday at Premiere Orlando was incredible!

Wella Creative Ambassadors Christopher and Sonya Dove, inspired stylists with their creative and innovative coloring and styling artistry, amazed on the Main Stage! The Doves are acclaimed global hair trend experts who travel around the global educating, inspiring and motivating stylists on the latest trends.

Paul Mitchell’s Artistic Team –Robert Cromeans, Linda Yodice, Scott Cole, Takashi, Mary Cuomo, Noogie Thai, Anya Segers, Jason Reyes and Nadine Lajam– brought their best in cutting, color, and style.

Sebastian Professional launched hair into the digital age sharing the latest techniques create new-to-the eye styles; futuristic shapes can be built-on demand.

Nick Irwin shared some of the latest looks he and TIGI’s International Creative Team created this season at New York, London, Milan and Paris Fashion Weeks, with ideas to recreate these styles into looks you clients will love.

Five of the industry’s most creative talents –Aveda Global Artistic Directors Allen Ruiz (2013 NAHA Hairstylist of the Year), Ian Michael Black, Janell Geason, Ricardo Dinis, and Tippi Shorter– took the main stage as they presented the Aveda Spring/Summer 2014 Collection: Culture Clash. The looks were a collision of gritty and glam. Tribal, folkloric, futuristic and chic.

The BaBylissPRO 2014 collection showed stylists new creative territory and how there’s no better way to bring cutting and styling to new heights than with the “MiraCurl” revolution.

On the Hair Color Stage, color experts from Keune, TIGI, Clairol Professional, Paul Mitchell, Matrix, Wella, and Aveda did not disappoint with their incredible work and tips, while on the workshops rooms, we enjoyed the amazing presentations by Saco Hair Miami, Redken, TIGI, Pureology or Matrix, among many other inspiring seminars!

We can’t wait for Livin’ la Vida today at Premiere Orlando 2014!


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