7 February 2023

Estetica’s Inside Look: Welcome to Premiere Orlando 2014!

Yesterday Premiere Orlando 2014 kicked off, with exciting educational classes, workshops and other special events… But today’s the opening of the exhibition floor! Visit Estetica USA at Booth #2570!

Today amazing talent and inspiration will flood the Main Stage and the Color Stage, with some of the industry’s biggest names! We will have the opportunity to mingle with some of the biggest names in the industry at the spectacular stands on the exhibit floor!

Some booths we can’t wait to stop by today: Alfaparf Milano, American Crew, Amika, Arrojo, Aveda, Babyliss Pro, Bosley, CND, Dennis Bernard, Farouk, FHI, ghd, Keune, Matrix, Moroccanoil, OPI, Paul Mitchell, Peter Coppola, Redken, Rusk, Sam Villa, Scruples, Sexy Hair, Takara Belmont, TIGI, Wella Professionals… and many, many more!

Here are just a few of the amazing events to look forward to today:

Rusk/BaBylissPRO: ‘The Modern Iconic Collection’, the new approach in this collection is defined by sharp, confident lines, soft velvety silhouettes and shattered yet controlled textures, giving you the techniques to transform any traditional style into a modern look.

Farouk Systems: ‘The Beauty Bash 2014’, this collection exposes rockstar looks that combine dynamic sculpting with modern gloss.

Matrix: ‘Matrix 2014 Trend’. Denim. It’s undoubtedly the most recognizable American fashion icon ever and over the years we’ve watched it evolve. From Americana to American Modern, today denim is dressed up, down, distressed, worn in, rocked out and its color and texture possibilities seem endless. With the assistance of the iconic industry Biolage brand, the Matrix Artistic Team has endless styling options.

Scruples: Join Scruples as they present their beautiful Whisper Collection featuring gel hair color, polished and sophisticated Orbit Collection featuring Creme hair color, and high fashion Pearl Classic Collection featuring Charlie Price!

CND Summer Trend Class with Shellac & Vinylux: Featuring Jan Arnold, Roxanne Valinoti, and Doug Schoon. Explore summer’s new seasonal colors and learn new nail designs. ‘Escape to Paradis’ –lush tropical hues capturing the beauty of a faraway island– plus, ‘ indulge in decadence’ with a preview of CND’s fall 2014 collection.

Moroccanoil: A story of success. What began as a single, revolutionary product has grown into an unprecedented brand in less than a decade–a global sensation embraced by high-profile celebrities, runway, film and television stylists, top editors and women worldwide.

Paul Mitchell: Visit their booth for an action-packed program that brings together the very best in cutting color and style.

And here is just a handful of who else we have to look forward to on the Main Stage today:

Wella Creative Ambassadors Christopher and Sonya Dove, they’ve inspired stylists worldwide with their creative and innovative coloring and styling artistry. The Doves are acclaimed global hair trend experts who travel around the global educating, inspiring and motivating stylists on the latest trends.

Sebastian Professional launches hair into the digital age. The most advanced products instantly transform hair. The latest techniques create new-to-the eye styles; futuristic shapes can be built-on demand. Take control whenever wherever  to create “What’s next” with Omar Antonio, Diva Paulos, and Anthony Cole.

Nick Irwin will share some of the latest looks he and TIGI’s International Creative Team created this season at New York, London, Milan and Paris Fashion Weeks, with ideas to recreate these styles into looks you clients will love.

Five of the industry’s most creative talents – Aveda Global Artistic Directors Allen Ruiz (2013 NAHA Hairstylist of the Year), Ian Michael Black, Janell Geason, Ricardo Dinis, and Tippi Shorter as they present the Aveda Spring/Summer 2014 Collection: Culture Clash. The looks are a collision of gritty and glam. Tribal, folkloric, futuristic and chic. They will share the techniques behind this multidimensional and multi cultural collection.

The BaBylissPRO Advantage 2014, witness the innovative design direction of the BaBylissPRO Artistic Team. The BaBylissPRO 2014 collection explores new creative territory and there’s no better way to bring cutting and styling to new heights. Be a part of the “MiraCurl” revolution and change the way the world creates curls and texture.

On the Hair Color Stage today, color experts from Keune, TIGI, Clairol Professional, Paul Mitchell, Matrix, Wella, and Aveda will take the stage!

Look out for the photos of our favorite looks from today, tomorrow morning!


Please enter your comment!
Please enter your name here

Subscribe to our Newsletter

Subscribe to Estetica's official newsletter and receive all the latest news and information from the world of hairdressing - no charge, spam free!