Macadamia Natural Oil has presented in three days the numerous innovations that they have prepared for the upcoming season: new packaging, new products, new creative director… and much more!
At the Hotel Majestic in Barcelona, to attendees from all over the world, Macadamia announced a new era which aims to increase the prestige of the brand and its presence on the world market. These are the main innovations:
REBRANDING and new releases: Macadamia Natural Oil becomes Macadamia Professional, logo premieres and renews its packaging, which facilitates the identification of each product both for the professionals as consumers. In September 2014 brand launches worldwide its line of styling with the new packaging, which is composed of five products, and from January 2015 eight washing/care products.
NEW website: The company has redesigned completely the image of Macadamia’s website to make it more visual and easy to use. Currently it is available in English, but will soon be prepared in other languages. You can see it here: macadamiahair.com
NEW international creative DIRECTOR: one of the favorite stylists of the celebrities, Giannandrea Marongiu, is the new international creative director and Brand Ambassador of Macadamia Natural Oil. He is known for his long list of clients which include stars of the likes of Naomi Watts, Drew Barrymore, Amanda Seyfried and Scarlett Johansson, and for being the author of fantastic editorials in the most prestigious journals. Giannandrea traveled to Barcelona to show his talent and the amazing results of the new products of the firm: ‘If your hair shines, you shine’.
IT GIRLS: Macadamia joins forces with Made (new talent agency) and Milk Studios (one of the most prestigious photography studios, located in LA and NY) to create their advertising images and photoshoots. In addition, to promote the brand in the media and social networks, introduced three new extraordinary muses: Camila Morrone, Maria Papathanasiou and Vashtie Kola.
The event included, also, business talks, activities group and, of course, time to enjoy the amazing city of Barcelona!