30 May 2023

L’Oréal Professionnel Introduces New DIA June Shades

L’Oréal Professionnel is expanding its demi-permanent lines, DIA Light and DIA Richesse with five new shades to complete the portfolio for a total of 123 shades.

To accompany the new shades, the creative technique guide – My Life: Inspired was developed to enthuse colorists to unleash their creativity. DIA Light & DIA Richesse, are such versatile color lines,” says L’Oréal Professionnel Artist Suzie Bond. “This guide is amazingly written with so many options to allow colorists to visualize sectioning that is simple and can be added to any other color technique.”

The 12 DIA techniques all created by various L’Oréal Professionnel Artists featured in the book, showcase inspirations from the wild beauty of nature and the dramatic masterpieces of art – everyday inspirations of colorists working behind the chair.

“I contributed to the DIA book not only because I absolutely love working with DIA Richesse and DIA Light, but also because, I’m always playing around and testing out different techniques with them,” says L’Oréal Professionnel Artist, Eric Vieira. “In the end, I always get amazing, consistent results with impeccable shine and unbelievable longevity!”

“The technique guide has been well received in the past and continues to be an inspiration for artists looking for new techniques and ways to express their craft. The technical guides are so simple, straight forward, and easy to understand! says Brooke Oliver Evans, Matthew Morris Salon and Skincare Color Expert, a L’Oréal Professionnel Partner. “They have Step-by-Step tutorials that don’t over-complicate it and it makes it perfect so that any level of stylist can follow it. Personally, it inspires me to think differently than I would normally behind the chair.”

The latest DIA shades of golds, blues and a cool blonde all work to perfect and complete client’s existing color. These shades are essentials for every colorist’s kit:   

  1. • DIA Light: Golds
  2. • 9.3/9G Light Gold
  3. • 4.3/4G Dark Brown Sugar

TECHNICAL TIP: The gold family has ultra versatile shades.  Alone, they provide excellent coverage of white hair.  9.3/9G is also useful for toning and low lighting.

  1. • DIA Richesse: Blues & Greens
    • 8.1/8B Iced Latte
    • 6.1/6B Cool Almond

TECHNICAL TIP: The blue tone shades are essential for corrective work, and perfectly neutralize orange underlying pigment. They are ideal for creating steely, ashy browns.

  1. • DIA Richesse: Cool Browns & Blondes
  2. • 7.13/7BG Satin Blonde

TECHNICAL TIP: 7.13 balances natural warms and creates a creamy beige result. Cool Browns are ideal for color matching the mid-lengths and ends with an INOA ODS2 re-growth application.



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