9 December 2021

Fashion Blogger Sophie Elkus Takes @Joico Instagram!

This Memorial Day Weekend... enter to win the Joico Instagram Sunnies Contest!

From beachy waves to the latest braids, no one knows how to pull off warm-weather style better than celebrated internet sensation and fashion blogger, Sophie Elkus, who’s bringing her unique chic to Joico’s Instagram feed from May 20th-26th. Join Sophie as she takes the reins on a personal tour of the hottest sunglasses, hairstyles, and effortless fashion moves – just in time to rock your Memorial Day Weekend look.

Just how sure are we that you’ll be inspired? So much so, that Joico’s offering everyone the opportunity to show off their summer style and win big at the same time: Just snap a photo of yourself sporting your favorite ‘do-and-sunnies combo; and upload it to your Instagram account along with the hashtag #TurnHeads and @Joico. Joico will pick 25 lucky winners to receive an adorable Bella-designed tote, and the brand’s favorite summer essential – K-PAK Intense Hydrator, a profoundly nourishing treatment that’s the cocktail-of-choice for thirsty hair. Join Joico for this hot-and-happening event, and get ready to shine on!


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