The Discover Beauty program, an exclusive initiative of Cosmoprof North America (CPNA), returns for its eighth successful year of matching leading retailers with emerging beauty brands in 2014.
Companies from all over the world must be approved to participate in Discover Beauty, ensuring an exclusive array of unique, cutting-edge brands that are sure to be the “next big thing.” For these brands, CPNA show organizers arrange pre-scheduled sales meetings and events with important retailers; however, the area is open to all attendees throughout the three-day event. CPNA is proud to announce the Discover Beauty line-up for 2014: Coastal Salt & Soul, Doll Face Beauty, Drunk Elephant, Indie Lee, Karora Cosmetics, LightStim, Manuka Doctor, MD Solar Sciences, Monteil, Qiriness, Skin Nutrition, Skin&Co Roma and True Isaac Mizrahi.
The Discover Beauty program is a high-end, curated section centrally located on the show floor combining the best of both worlds: a customized buyer program complete with pre-arranged face-to-face meetings as well as traditional exhibition presentation. This allows the brands to enjoy the exposure to all attendees at the show, but it also guarantees the face-to-face time with select specialty retail buyers to secure placement into key accounts.
All Discover Beauty brands are automatically enrolled for the 2014 Discover Beauty Award. This award is given to one brand, which is recognized for its creativity in concept, packaging and overall ability to succeed in this competitive retail market. The winner is selected by industry leaders, beauty editors and participating retailers. The Discover Beauty Award winner will be announced on the evening of Sunday, July 13, 2014, as part of a private reception.
2014 DISCOVER BEAUTY LINE UP:
COASTAL SALT & SOUL – USA: Coastal Salt & Soul is a collection of artisanal bath, body and home products that are handcrafted with a romantic, vintage and seaside spirit. Breathing rustic chic into every product created, Coastal Salt & Soul combines the best of laid-back bohemian luxe with irresistible. www.coastalsaltandsoul.com
DOLL FACE BEAUTY – USA: Doll Face was born in the shadow of the famed Hollywood sign by a team of beauty “creationists” who have crafted a potent, clean skincare brand with modern ethos inspired by the glamour and style of retro Hollywood // www.dollfacebeauty.com
DRUNK ELEPHANT – USA: After years of trying products that weren’t right, Drunk Elephant Founder Tiffany Masterson made it her mission to develop a non-toxic skincare line that is as effective as the top clinical brands without any of the hazardous, irritating ingredients. Drunk Elephant skincare is comprised of safe, hard-working and cutting-edge ingredients, ensuring efficacy and safety with zero interference from unnecessary additives //www.drunkelephant.com
INDIE LEE – USA: Unleash your inner and outer beauty with Indie Lee, an eco-chic collection of skincare products that combines style and sustainability without sacrifice. Created after Indie Lee’s personal battle with a life-threatening brain tumor, the line embodies the message that what you put on your body is just as important of what you put in it // www.indielee.com
KARORA COSMETICS – IRELAND: Hailing from the Emerald Isle, Karora is a multi-award winning botanical bronzing range with skincare status. Whether a seasonal tan chaser or full-time fake tanner, women instantly fall in love with our bright and flirtatious products that are infused with the unexpected and brimming with skin caring botanicals and formulae free from nasties // www.karoracosmetics.com
LIGHTSTIM – USA: LightStim LED Light Therapy devices shine a bright light on beauty and wellness by harnessing the health-promoting benefits of sunlight. These FDA-cleared high-tech tools deliver anti-aging, acne-fighting, or pain-relieving results for the face and body. With a heritage in the medical and spa industries, LightStim professional-strength tools are now available for home use // www.lightstim.com
MANUKA DOCTOR – NEW ZEALAND: The Manuka Doctor ApiRefine collection of skincare presents the latest in high definition performance skincare, combining Purified Bee Venom (PBV ™), renowned for its anti-wrinkle and regenerating properties, with moisturizing Manuka Honey and new groundbreaking actives // www.manukadoctor.com
MD SOLARSCIENCES – USA: Everyone knows the sun is the skin’s number-one enemy, but most of us still skip sunscreen, finding what’s available to be heavy, pore clogging, and filled with irritants. Faced with this knowledge, dermatologic oncologist Dr. Robert J. Friedman, a Clinical Professor at the NYU School of Medicine, with a commitment to advance the science of photo (sun)-protection and skin cancer prevention, founded and created, with his dermatologic colleagues, MDSolarSciences™ // www.mdsolarsciences.com
MONTEIL – GERMANY: Intelligent concepts for your beauty. With its firm commitment to intelligent care concepts MONTEIL imposes the strictest requirements on every new product development. Every development starts with a comprehensive analysis of the factors that influence a skin condition and thereby the exact understanding of skin’s needs // www.wilde-group.com
QIRINESS – FRANCE: Qiriness is a French brand with a unique “spa-at-home” concept combining efficacy with pleasure. The full range of face products includes a one-of-a-kind Ritual line that prepares, purifies and envelops the skin with unique balms and masks, for immediate and visible results. The Swiss-made line is comprised of natural plant and algae actives, an exclusive EOS® de-stress complex, and is paraben-free and hypoallergenic // www.qiriness.com
SKIN NUTRITION® – USA: Skin Nutrition Live® is a range of eleven organic topical superfood skin smoothies that contain patented active plant cells – clinically tested for results that match and exceed those of today’s best peptides. A multitude of active organic superfoods drench the skin with rich phytonutrients to further protect, nourish, and promote cell proliferation. This powerful combination delivers results previously unobtainable in natural and organic products, while feeding your skin from the outside in // www.skinnutrition.com
SKIN&CO ROMA – ITALY: In 1953, Giuseppina Balestra got the idea of bringing botanical oils based on her old traditional recipes into her skincare line. Science has now shown that the fresh ingredients in these oils, such as Truffle and Argan contain extremely beneficial compounds in their natural form and are now scientifically proven to have great anti-aging benefits // www.skinandcoroma.com
TRUE ISAAC MIZRAHI – USA: The legendary designer will now be able to dress his women from head to toe. Color, confidence, charm: All words that have become synonymous with Isaac Mizrahi and the women who wear his designs. The designer has teamed up with Being True Cosmetics, a leader in the spa industry for 10 years to create True Isaac Mizrahi, a high-performance skincare and full color collection. He has handpicked every color to deliver “Healthy Glamour” to the marketplace // www.trueisaacmizrahi.com
Cosmoprof North America will take place July 13-15, 2014 at the Mandalay Bay Convention Center in Las Vegas, NV. Stay tuned for regular CPNA show updates, and for more information, visit cosmoprofnorthamerica.com