25 April 2024

label.m Professional Haircare launches first academy in New York!

label.m Professional Haircare –Official Haircare Product Sponsor to London Fashion Week– will be hosting a series of academy courses in the fashionable area of Soho, New York from June 2014!


The London-based haircare brand, created by Toni Mascolo and daughter Sacha Mascolo-Tarbuck, is the culmination of dynamic creativity and passionate dedication to the craft of hairdressing. It’s also essentially a brand which personifies London and its Brit-cool attitude for music and fashion with a distinctly transcultural appeal.

2014, sees the launch of courses held at Alibi Salons in Soho and 25th Street, headed by award-winning International Artistic Directors: Richard Mannah and Efi Davies. Richard, won the title of ‘London Hairdresser of the Year’ in 2011, whilst Efi, has previously won the title of both ‘Newcomer‘ and ‘Avant Garde‘ at the British Hairdressing Awards.

I truly believe in the ethic of strong hairdressing education. It’s the platform that helps to shape future talent, as well as giving consistency for continuous skill building. With that in mind, I am proud that we are in a position to use our extensive 25 year industry heritage, with label.m having its own center of excellence in New York,” says Sacha Mascolo-Tarbuck, Global Creative Director.

Education equals motivation!!! For hairdressers it’s so important to expose yourself to great education in order to grow and learn all the latest techniques, which can then benefit your clients or, to advance oneself in doing great hair for photoshoots and shows. Personally when I learn something new, I feel as though I’ve grown and that’s the very thing which keeps me motivated as a hairdresser. We are never too experienced to grow and learn new things. Remaining humble is key to staying fresh and current as a hairdresser. Everything we learn, we take with us so I’m a big believer of investing in good education!!!”, states Richard Mannah, International Artistic Director.

“I view education as vital within this industry because as hairdressers, we should never stop learning and developing our skills. It’s so important to keep ahead of trends and techniques so you can deliver the best service to your clients and beyond. When you know better, you do better”, says Efi Davies, International Artistic Director.

For more information about label.m and/or to book a course, please contact : info@labelmusa.net or call 1 800 274 2456.


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