24 May 2024

The Mileage Makeover by Damien Carney @ Joico!

Getting plenty of bang for your style buck –and looking glam in the process– is the name of the game in Joico’s exciting, new Drab to Fab Webisode starring International Creative Director, Damien Carney, and celebrated fashion blogger, Geri Hirsch of BecauseImAddicted.net

With a simple-but-luxe sheath dress and utterly conditioned, shiny hair in the limelight, our pros weave their fashion-and-beauty magic – showing you how to transform your look from evening to easy in a matter of minutes. “Think of the dress and hair as a springboard for options,” says Carney of the look that morphs in minutes.

With a unique twist on the expected baubles-and-bling-for-night routine, the duo start by paring things down to elegant minimalism; the unadorned dress and nude pumps allowing radiant, tousled hair to steal the spotlight. Hair is the ultimate, sexy accessory,” explains Carney, who uses a wide-barrel curling iron and JoiGel Firm to create a loose, touchable, ultra-feminine ‘do. With a simple print blouse, and trendy twist-style updo, the look transforms into an office-worthy outfit that Hirsch refers to as “professional, but never stuffy.” Says Carney, “We’re all about the total look… a little basic prep, and it just gets better and better!”


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