23 February 2024

No 2 Blondes are alike! Redken launches new Blonde Idol Customizable Care

Redken knows that no two blondes are alike. They have individual personalities and attitudes, unique hair tones and different concerns. But, regardless of their differences, they embrace their blonde as more than just a color. It’s a lifestyle.

Redken’s new Blonde Idol haircare range delivers revolutionary specialized haircare treatments for all types of blondes. With a caring, pH balanced sulfate-free formula that gently cleanses and softens blonde hair with lightweight moisture, Redken’s Blonde Idol line is designed to keep your blonde, blonde, whether you’re a golden glow, baby blonde or silver star.

Redken’s exclusive Kera-Bright System with kerabond, violet leaf extract and lactic acid helps strengthen and boosts shine so blonde hair looks bright, soft and beautiful.


Redken has officially become the blonde destination for my salon. I love that I can now offer my clients a completely customized haircare regimen to extend the life of my unique blonde formulations,” says Tracey Cunningham, Celebrity Colorist and Redken Creative Consultant for Color. “Blonde hair has special needs in terms of care and maintenance, and Blonde Idol offers a customizable solution allowing blondes of all types to preserve their tones until it’s time for the next visit.”  

Blonde Idol’s Sulfate-Free Shampoo is extra gentle and does not compromise or overly condition the hair. Since no two blondes are alike, Redken created two all-new Custom-Tone Conditioners, which release a custom calibrated blend of color-depositing and conditioning dual-chamber formulas to help maintian tonality. The violet neutralizes brassiness for cool blondes while the gold adds warmth for warm blondes. The range also includes a BBB Blonde Multi-Benefit conditioning spray, which can be used as a lightweight leave-in or rinse-out conditioner, and a Mask nourishing rinse-out treatment.


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