5 March 2024

Product of the Month: BaBylissPRO ItaliaBrava

BaBylissPRO™ and Ferrari combine Italian style and advanced technology for a dream dryer… ultra-light power at your fingertips.

Back in 2010 BaBylissPRO™ and Ferrari set out with their combined 140 years of engineering expertise to create the world’s first professional luxury hair dryer, the BaBylissPRO™ Volare®. Today Ferrari, one of the world’s leading manufacturers of high-performance luxury automobiles, and BaByliss, a leading manufacturer of top-quality professional hair appliances, have done it once again, this time with even more spectacular specs and in a sleek and trendy bright yellow design that screams performance and efficiency.

The BaBylissPRO™ItaliaBrava™ is made in Italy and powered by the newly-developed MaxLife™PRO brushless engine. Most dryers have carbon brushes that eventually wear out, eventually causing the motor to fail. So the break-through innovation is that these standard brushes have been replaced by four powerful, rare earth magnets. This means that, with no brushes, the ItaliaBrava™ has a tremendously longer lifespan of up to 10,000 hours, giving you more drying power for your money. In addition to this revolutionary technology, the entire package was also developed with the stylist’s comfort in mind, mostly because such an advancement results in a balanced, lightweight hairdryer that produces ultra-low vibrations. Moreover, there is a noise-reducing removable filter and 9 feet of cord for less stress and increased freedom behind the chair.

And just maybe because BaBylissPRO™ItaliaBrava™ is designed and constructed in Italy, a nation with such a deeply-rooted artistic heritage, all the performance characteristics you need to express your creativity are in place, too. Things like 12 speed and temperature settings, 15% faster airflow, a lock-in turbo boost, a 5KV ionic generator, and a cold shot button to set styles are all at your fingertips.

Performance that pays for itself! Now you have the power to style more clients in less time!



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