25 April 2024

Summer Trends Alert: Braids, Twists & Turns!

The braid, a classic style proves to be a chameleon season after season and this summer the braid is taking on an unexpected edge with twists and turns.

What’s more, these variations don’t require excessive heat styling, giving hair a breather from your irons and blow dryers. Say hello to your summer style with tips and varying looks from L’Oréal Professionnel Artists as seen on the fashion runways and done on clients in salons.


“The fishtail braid is an effortless way I teach my clients to dress up their summer look,” says L’Oréal Professionnel Artist Drew Schaefering. It was also a stand out look in Houghton’s Spring 2014 NYC runway show.

Stylist tip: Spray L’Oréal Professionnel Fresh Dust throughout hair “roughing” it into the scalp with fingers for a lived-in look.

Stylist tip:  Spray NEW L’Oréal Professionnel Perfect Texture into hair prior to braiding to add texture to the look.


Keep your cool with an upswept style and intricate braided chignon inspired by the look at Bibhu Mohapatra Fall 2014 created by L’Oréal Professionnel Artist Amit Abraham.This look can be worn from day to night, switching out a beachy frock to an LBD and statement necklace.   

Stylist tip: To keep hair from falling flat, apply L’Oréal Professionnel True Grip for added texture and grip before box-braiding.


Achieve urban and romantic loose braids seen at the Fall 2014 runway of Sonia Rykiel. This look is best worn at a concert for cool-girl vibe or at an evening soirée to balance out a tailored dress or mid-length skirt.

Stylist tip: Finger comb L’Oréal Professionnel Mousse Volupte throughout damp hair before braiding for added volume.


Please enter your comment!
Please enter your name here

Subscribe to our Newsletter

Subscribe to Estetica's official newsletter and receive all the latest news and information from the world of hairdressing - no charge, spam free!