Do Blondes really have more fun? That’s up for you to decide. The experts at Goldwell Hair Care know that two-thirds of all salon customers want to be blonde. And who can blame them? Blonde is more than a color; it’s a state of mind.
The ‘We Love Blonde’ professional program by Goldwell Hair Care is everything your salon needs to stand out from the crowd and become the go-to blonde destination. It’s a 360 degree product innovation, stylist education, and patented Goldwell Service Cycle approach to blonde to give your business a signature edge. With so many legendary blonde icons to some of modern Hollywood’s biggest stars, the allure of blonde is timeless.
So to help you take advantage of this ever-present demand for blonde, Goldwell Hair Care introduces the new ‘We Love Blonde’ professional salon program. “To be a blonde is a very special thing, though, ‘What is a blonde?’ and ‘Who can wear it?’ are common questions,” says Goldwell Artistic Director John Simpson. “The Goldwell blonde campaign allows anyone and everyone to find a shade of light that is right for her.”
THE BLONDE MENU: Four all NEW, Goldwell exclusive blonde services and techniques help stylists create the most desirable blonde types, keeping clients coming back again and again. From subtle to expressive looks, in a range of on-trend cool to warm shades, now all blonde wishes can be fulfilled with this high performing assortment of state-of-the-art product innovations. “The new Goldwell Blonde Campaign isn’t just a collection of beautiful color – each service conveys an emotion and a uniquely different experience,” explains Artistic Director John Simpson. All four new services leverage revolutionary new color methods, including two innovative new Freehand Techniques.
- • Naturally Blonde Service: An ammonia-free process that provides perfect balance of light, bright, and natural reflections, reminiscent of a childhood blonde. Clients will love the natural looking fusion of cool and warm tones that blend effortlessly into this beautiful look.
- • Sun-Kissed Blonde Service: A fresh-off-the-beach look with a new twist that utilizes Goldwell’s new Freehand Technique. With this creative technique, hairdressers can give their clients an effortlessly natural, year-long summer look.
- • Nordic Blonde Service: A service to showcase the full spectrum of shimmering Nordic lights from iridescent silver to reflective platinum, that can also be created without ammonia. Used with Goldwell’s proprietary Back-to-Back Technique for a cool and extravagant overall look.
- • Honey Blonde Service: A sophisticated diffusion from naturally dark to magnificent honey-dipped blonde. Agnes Westermann, Goldwell Global Master, Europe says, “By offering this exclusive service hairdressers will provide something truly special and unique to their brunette clients.”
THE EDUCATION: With special Goldwell Blonde Seminars, hairdressers can discover more about each Blonde Service and the individual coloring techniques developed by the Goldwell Global Master Team. For clients who want a truly perfect and individual blonde, the Goldwell Blonde Seminars will help all stylists enhance their color creativity and skill. A Blonde Expert Service Manual is also available so that stylists may easily learn and understand the new services and techniques through a visual tool.
THE MERCHANDISING: Goldwell offers supporting materials to create client awareness and excitement for the new blonde services offered. Customizable marketing materials such as posters, banners, flyers, postcards, and e-blast templates are accessible through the Goldwell online library, while visual tools –such as a color consultation chart which explores the emotional aspects of unique blondes– are also available to aid both clients and stylists.
THE SERVICE CYCLE: With the step-by-step Goldwell Service Cycle of Consultation, Preparation, Application, Post-Care & Styling, and Maintenance, you and your clients have the ideal template to create and get the most out of blonde!
Hairdressers create customized blonde services in salon, but they know perfect blonde doesn’t end with color. The right care and styling products are essential to enhancing and maintaining beautiful blonde shades. That’s why the Goldwell care and styling products are perfectly designed to complement Goldwell color. Whether in salon or at home, these innovative products deliver maximum effect for all blonde shades.
- • Dualsenses Blonde and Highlights Collection: An exclusive hair care range for luminous blonde and highlighted hair that instantly eliminates brassiness, and leaves color shining and hair restored. The unique FadeStop Formula delivers unsurpassed color retention to perfectly complement Goldwell custom color.