13 June 2021

Beautyworld Middle East 2014: one of the most exciting events in the world!

Today over 50% of projected growth in global wellness tourism is expected to come from Middle East, Asia and Latin America. Discover the largest international trade fair for beauty products, hair, fragrances and well-being in the Middle East!

On the world stage, few trade events can match the impact and influence of Beautyworld Middle East on the beauty industry, where thousands of forward-thinking business visitors come together to look for products and services that global exhibitors have to offer in Dubai, May 27-29.

“Luxurious spas are a high interest area in the region, and as such we expect to see the best in the field showcasing their professional equipment and products at Beautyworld Middle East this year,” said Ahmed Pauwels, CEO of organiser, Epoc Messe Frankfurt. “With more people increasingly aware of the health benefits offered by spas and what is available internationally, spa operators in the region will be expected to offer services that comply with international guidelines,” he said.

The dedicated Professional Equipment & Spa focus area at Beautyworld Middle East caters to the luxury hotel and spa sector, featuring a range of international and regional spa operators and service providers when it takes place in Dubai in May.

The 4th Spa & Salon Management Summit will also be held in collaboration with Beautyworld Middle East, offering key insights on opening, operating and managing a profitable business in this growing and changing industry. The summit will also cover key issues such as safety standards, international best practices and local legislation.

This year Beautyworld Middle East will also feature the Beautyworld ME Boutique; Walk of Beauty by Madi International; Nail It! by OPI and Nazih Group; the Fragrance Station.

Beautyworld Middle East is considered a leading international trade fair for beauty products, hair, fragrances and well-being, attracting a widespread and varied range of international and regional exhibitors representing the best of the world of beauty to one of the world’s most exciting marketplaces.

More information: www.beautyworldme.com

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