American Crew, the professional leader in men’s grooming, puts men’s cuts and style center stage in Lisbon for the 2013-2014 All-Star Challenge, the annual global competition to recognize the best men’s hair stylists in the world.
The American Crew All-Star Challenge is widely considered one of the top men’s grooming competitions. The Challenge focuses on the art of hairdressing – creativity, technique and one’s interpretation of masculinity in the modern world. The competition finals and crowning of the 2013-2014 Global Champion will take place at the MEO Arena in Lisbon (Portugal), on April 28th.
“Men’s grooming continues to be a global opportunity. Europe is a priority market for American Crew as we see growth potential to partner with salons through product innovation, marketing support and our educational commitment,” said Raquel Matilla, American Crew Global Director of Marketing. “We’re excited to celebrate the talent of top hairdressers in one of Europe’s most creative and beautiful cities.”
More than 1100 stylists from 18 countries entered the competition, with the following country finalists chosen to represent on the global stage: Australia, Denmark, Canada, France, Germany, Hungary, Ireland, Norway, Netherlands, Russia, Spain, Sweden, Switzerland and the United States. “The All-Star Challenge has quickly become a premiere hair stylist competition – the level of skill and global excitement for this is tremendous,” said Craig Hanson, American Crew Creative Director. “Each country finalist brings to life a unique artistic interpretation of cutting method and style.”
The global judging panel for the competition is: David Raccuglia, founder of American Crew; Hanson; Sandra Nygaard, Senior Fashion and Grooming Editor, Men’s Health; Sergi Bancells, General Manager USA, Spain and Latin America, Estetica Magazine; and Pedro Jose Muñoz, 2012-2013 All-Star Challenge Global Champion.
Meet the finalists here!!! https://www.americancrew.com/allstarchallenge/