23 May 2024

SureTint Technologies Announces New Hire!

Michael Wright, CEO of SureTint Technologies, is pleased to announce the recent hire of Laverne Tschappat as National Sales Director. Within this role, Laverne will lead and oversee all facets of sales operations.

SureTint Technologies is an innovator of professional salon hair color software and technology. SureTint 4.0 is the only system in the market that provides measured batch sizing, hair color accuracy, exact formula repeatability, business data, reporting and management tools never before available in the industry. SureTint 4.0 provides benefits for salon owners and managers, as well as colorists and their clients, by delivering consistency, efficiency and savings day after day.

“Laverne comes to SureTint Technologies with more than 20 years of sales experience and a proven track record in the professional beauty industry,” commented Michael Wright. “With Laverne heading the strategic operations of our sales team, we are confident that he will continue to position SureTint Technologies as a global leader in salon software.”

Prior to joining SureTint Technologies, Tschappat served as the Director of Sales for Schwarzkopf. Laverne’s background experience includes working for international companies such as L’Oréal, Zotos International / Shiseido USA and Procter and Gamble.

Elizabeth K. Christie, Executive Chairman of the Board, expressed her confidence in Mr. Tschappat, “Laverne’s past performance conjoined with his industry knowledge showcases his efficiency and focus on SureTint Technologies’ mission to best serve the needs of our customers.  He is an accomplished leader with sales management skills that will advance our sales department while supporting our corporate growth initiatives.”


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