John Paul Mitchell Systems is extremely proud to announce a new three-year partnership with the Paris-based environmental group Reforest’Action for its renown Tea Tree brand.
Tea Tree has long supported healthy forests, and with this new initiative, the brand will plant a total of over 500,000 trees by the end of 2016.
This new and unique tree planting program allows all Tea Tree enthusiasts and the entire salon industry to use an exclusive online platform to plant trees around the world. The customized Tea Tree plot offers the possibility for visitors to choose where they wish to plant through the two projects it supports, as well as features a live tree count that tracks the number of trees being planted in real-time.
#GreenTakeover: Help Us Green the Globe
On April 22, 2014 (Earth Day), Tea Tree invites stylists and customers to join us in the #GreenTakeover: an integrated social media campaign to reach the goal of planting 10,000 trees on Earth Day. Paul Mitchell fans are invited to join The Green Takeover by signing up via Paul Mitchell’s Facebook Page to plant a FREE tree through a sponsored Tea Tree plot on Reforest’Action’s online interactive map.
Tea Tree will also have a presence at nationwide sports events throughout the month of April, including the hugely popular Nike Women’s Half Marathon in Washington, D.C. John Paul Mitchell Systems will plant a tree for every runner, 17,000 total participants, in honor of Earth Month. Additionally, attendees who stop by the Tea Tree on-site activation will have an opportunity to virtually plant a tree in the project of their choice, and track the progress of the Reforest’Action projects.
- – Reach 500,000 total trees planted by the brand by the end of 2016
- – Sequester 85,000 tons of CO2 (over 30 years) thanks to the plantation of 255,000 trees with Reforest’Action (that’s carbon absorbed by the trees that would otherwise get into the atmosphere and add to global warming)
- – Support Reforest’Action projects in the Amazonian rainforest of Peru and the tropical forest of Guatemala
- – Benefit local communities
- – Grow the movement and share the experience. Offer stylists and their guests the chance to choose which project gets the trees, and have them planted in their name.