9 December 2021

Platino by Pasquale Caselle @ IT&LY Hairfashion

Celebrity hairstylist Pasquale Caselle created Platino – a unique collection of varied looks to illuminate its beauty and splendor.

For Color: First, the models natural level 5 was pre-lightened with IT&LY’s Blondly mixed with 40 volume Oxily Developer to a pale yellow. After shampooing the hair was gently towel dried and misted with Plusonda to condition and replenish the hair with vital nutrients and conditioning properties.

Next, Pasquale dried the hair preparing it for the toner application. He mixed IT&LY’s Light + Passion’s Platinum Blonde with 10 volume developer and applied roots to ends processing for 20 minutes. After processing the hair was shampooed and conditioned with Advanced Color Protection.

The hair’s integrity and luster is never compromised with IT&LY’s Blondly and Light+Passion containing conditioning ingredients that the leave hair in a healthy, shiny and moisturized condition.

To style: Pasquale added a cocktail of IT&LY’s Pure Fluid Experience and Pure Glaze running it through the hair to create the foundation for all the looks.

“The Curls”: Using a 1/4 inch curling iron he curled the entire head with spiral curls curled in different directions, spraying each section with Pure Eco Volumizing Spray to set the curl without it being sticky. After curling the entire head, he took a wide tooth comb to loosen the curls. To arrange the curls and volumize them, he took a small amount of IT&LY’s Pure Water Drops, had the model lean over while he hand brushed the curls lifting the hair at the root area. Next, he had the model swing her head upright while he sprayed IT&LY’s Pure Definition Hairspray for hold and added shine.

“Winter Solstice”: To create this fantasy look, Pasquale gathered the sides and back into a tight chignon at the nape using additional Pure Water Drops for shine and ease in in smoothing. At the top and fringe area, he used IT&LY’s Pure Definition Paste and Extra Strong Gel to create the wet pin curl design. To finish, he added glitter for that wintery glistening effect.

“Good-Bye Curls”: Saying good-bye to your curls is easy with this short and sexy look. Pasquale leaving the top and fringe area longer allows for versatile style changes. After shampooing and conditioning with Advanced Color Protection, he added another cocktail of Pure Fluid Experience and Thermoflatblow drying the hair with a small round brush. He created volume at the base while using the brush to serve as a hot roller giving each section a blast of warmer air followed by cool to set into place. Using a medium paddle brush, he smoothed the hair into soft sexy waves. To finish, he sprayed Pure Definition Hair Spray for a light natural hold.

  • Credits:
    Hair: Pasquale Caselle
    Make up: Linda Caselle
    Photographer: Josh Tousey

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