19 May 2024

Hello, Platinum! Farewell, Unwanted Tones!

They say blondes have more fun. Well, it’s no doubt that Platinum is now making blonde look plain boring this year.

Hollywood celebrities and top models have graced red carpets and runways with the Platinum look; making it this year’s must have color. From Beyoncé, to Miley Cyrus, to Hilary Duff, this icy look is not only fabulous, but looks great at any length and style.

Salons across the country are quickly catching on to this latest trend of this lighter, power color. This eye popping hue creates an instant light around the face, leaving a head-turning, look-at-me now effect. But this bold color can quickly become a nightmare if unwanted tones get in the way. Keratage Age-Defying Professional Hair Care has recently introduced the Silver & Blonde Illuminating Treatment. This revolutionary approach will immediately free silver and blonde hair of yellow tones, warmth and brassiness, resulting in an even more illuminating appearance in 3 easy steps.
The Silver & Blonde treatment mask will help achieve those cool tones while illuminating Silver, Blond, Bleached, and Highlighted hair. “This is the hairdresser’s new tool for achieving consistency when it comes to those unwanted tones,” says Carlos Cintron, Creative Director for Keratage.

Don’t let your client settle for goldilocks when they can rock a perfect platinum mane!


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