19 May 2024

Cosmoprof Worldwide Bologna 2014: Biggest Trade Show on Earth!

The 2014 event closed its doors last weekend with awesome results. And the next edition is already scheduled for March 2015.

Cosmoprof Worldwide Bologna has released some statistics, for a comprehensive overview now that the 47th edition is over. And they all point to a record-breaking event. Here are just a few of the official figures:

  1. 207,238 visitors  (+7%)
    59,319 foreign visitors (+21%)
    2,450 exhibitors from 69 countries
    24 country pavilions
    1,031 press members (620 from abroad)
    1,000,000 individual visitors to the website during the fairdays
    2,000 meetings organized by Cosmoprof with over 400 top buyers
    66 round tables, workshops and conferences

All these numbers underline Cosmoprof Worldwide Bologna’s global vocation as, along with the editions in Las Vegas and Hong Kong, it represents the most important trade fair in the beauty world.

“A challenge won with unexpected results and incredible figures”, said Duccio Campagnoli, president of Bologna Fairs and Sogecos. “This edition had extraordinary visitor numbers and a huge media impact. Our work continues, from today onwards, with the organization of Cosmoprof Las Vegas for July and of Hong Kong for November. Thanks to everyone who made this wonderful victory possible and thanks also to the city of Bologna and its local authorities who are always so helpful, working alongside us to ensure the success of this wonderful event”.

Here’s the main shows that took place in the Cosmoprof ON HAIR Theatre:

Disconnections, gradations crossed, razor cuts, and texturing. Akin Konizi (four time winner of British Hairdresser of the Year) and the HOB Creative Team led the public to Professional by Fama directly to London. A platform that has prioritized the training aspect – for Professional by Fama there are three words that make the recipe for success in a salon: training, training, training – turning classic looks into avant-garde designs. Their graduated bob and vertical geometric cuts, have aroused great attention to the choice of colors from red to a gray soft paprika, through the shades of blue and violet.

On stage for the catwalk of Rusk for Babyliss Pro International’s presentation was Laura Silvia of OK Capelli: the Italian group with Future Tribal Hair, a mix of traditional and futuristic details; Rusk Creative Team, who presented The Modern Iconic collection, the collection signed by Rusk; the designers of the Artistic Team of Babyliss Pro from the USA who used a platform full of color. The grand finale was with Marvin Young, designer of international renown with great energy charge that was very inspirational.

Yellow, green, blue, red, orange. Color was the absolut protagonist of the show Infinite Colors designed by Keune. In the platform, the Duca’s, the group with 40 years of history in Italian hairdressing, and Jeroen Struijlaart, Keune International Trainer, who presented the collection Soft Touch with elegance – it was sophisticated but at the same time, easy to recreate in the salon and practical for everyday wear. To animate the event, the singer and trapeze artist Monica Vignetti performed an awesome presentation.

Techniques and fashion trends for the show 50/50 by Toni&Guy. The official brand of London Fashion Week has brought on the platform the 50-year history of the brand, with a collection which is inspired by the past to look to the future. Presenter and moderator of this show, Sergio Carlucci, Group Managing Director and Creative Director of Toni&Guy Italy, that gave the audience a lot of technical and creative details. Among the novelties presented by the group at Cosmoprof 2014, the launch of Essensuals, the diffusion chain of Toni&Guy arrives in Italy in 2015!


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