Yesterday afternoon Mary-Louise Parker visited the Aveda Institute on Spring Street in NYC to show her support for Aveda Earth Month 2014 clean water initiatives.
She spent some time in the Institute looking at the Catwalk for Water “trashion” dresses made of recycled materials and created by Aveda stylists across the world. She also purchased an Earth Month Light the Way Candle for $12.
Since 1999 Aveda has raised over $32M to help support organizations that directly affect environmental change. More than $26M of that amount has supported clean water projects at home and around the world. Last year Aveda’s Earth Month efforts raised a total of $5.5 million for Clean Water and set a Guinness World Record for the Most Money Raised for Charity Through Haircuts in a 24 Hour Period during our Global Cut-A-Thon. This year Aveda is aiming to up the Earth Month ante to $6 million.
“It’s been amazing to see Aveda’s Earth Month fundraising initiatives, especially the Catwalk for Water “trashion” dresses. I try to teach my kids the importance of recycling. I turn old things like old hotel room keys and stuff lying around into games for them. Aveda’s Earth Month efforts perfectly align with my personal mission to help create a cleaner, safer world,” said Mary-Louise Parker.
As part of Aveda’s Earth Month efforts, Aveda also donates 100% of the purchase price (based on its SRP $12) of their signature limited-edition Light the Way™ Candles to Global Greengrants Fund, a non-profit that channels high-impact grants to grassroots groups working to solve pressing environmental problems. The images on this year’s Light the Way™ Candle carton were drawn by children living in the Umbari, India village who benefited from a grant supported by Aveda and Global Greengrants Fund to AWARD (Action for Women in Rural Development) to improve the local water system. The illustrations express the joy that having easy access to clean water has brought to their lives: clean water for people, plants and animals.
For more info go to aveda.com