Cosmetologists Chicago, owner and producers of America’s Beauty Show, rolled out its 91st annual, and always smashing, beauty industry event March 22-24, 2014 at McCormick Place in downtown Chicago.
More than 55,000 professionals gathered for the best in education, entertainment and collective beauty energy… America’s Beauty Show 2014…rocked! Here are some of the highlights:
The 3rd Annual Beauty BASH: An America’s Beauty Show exclusive! The Beauty BASH was pure partying on Saturday night. Industry professionals got in the festive spirit with music, dancing and lots of beauty-buzzing among friends.
The Runway @ America’s Beauty Show: The Runway @ America’s Beauty Show was like no other. Guests watched in awe the talents of Australians Tracey Hughes, and Joey Scandizzo for Wella; the latest from Sebastian’s Omar Antonio and Marylle Koken; Aloxxi’s Leonardo Rocco and Teri Dougherty; TIGI’s Nick Irwin; Redken’s Sam Villa; Mark Hayes and the Sassoon Creative Team; Martin Parsons; and Kimberly Kimble. There were FASHION trends galore!
The 2nd Annual All-Star Trends Panel: Moderated by Wella VP of Education Fabio Sementilli, the 2nd annual All Star Trends Panel provided insight into tomorrow’s beauty biz, along with career advice to enhance professional beauty careers. Each segment was videotaped for future online posting. Several hundred pros learned what’s happening from these incredibly in-the-know beauty leaders: Jan Arnold, CND; Nick Irwin, TIGI; Mark Hayes, Sassoon Academy; John Simpson, Goldwell; Gerard Scarpaci, hairbrained.me; and Kelly Ehlers, Evoke Brands.
Education for All Beauty Professionals: More than 70 Continuing Education (CE) and 108 manufacturer-sponsored classes were held during the show. Among them were Master Classes from The Runway stars including, Tracey Hughes and Martin Parsons; hair cutting, color and styling classes with names you know such as Candy Shaw, Eli Mancha, Pivot Point, Chrystofer Benson, Jo Blackwell-Preston and Tom Dispenza. Tip-to-Toes nail education came from Adam Tran, the CND Education Team, Amber Edwards and Dr. Katharine Von Gavel. Professionals also enjoyed makeup and esthetics information from Jill Glaser, Shelley Russo and Lisa Ryan.
Shopping and Fashion Inspiration in the America’s Beauty Show Exhibit Hall: The America’s Beauty Show Exhibit Hall featured 450+ manufacturers and distributors including: Wella Professionals, Sebastian Professional, Nioxin, Clairol, Redken/Pureology, Matrix, TIGI, CND, Gellish, Young Nails, Moroccanoil, and Avlon to name a few. Major distributors including SalonCentric, CosmoProf, Premier and Quality Beauty Supply hosted an abundance of popular brands. The America’s Beauty Show exhibitors all offered the newest products, tools and equipment for hair, skin and nail care… to ensure a successful salon business!
AACS Presents “Beauty Changes Lives” at America’s Beauty Show Student Assembly: Some 2,000 cosmetology students attending the Student Assembly at America’s Beauty Show were inspired by celebrity stylists and beauty icons, gathered by the American Association of Cosmetology Schools (AACS) to speak and share their personal journeys. Each noted how beauty truly changed their lives, fulfilled their dreams, and put them on the path to success! Awards were also announced including ABS Rising STARS Awards, presented by Luis Alvarez, and Pivot Point International announcing the 2014 recipients of its L.E.O. Awards.
Cosmetologists Chicago STARS Photo Contest: Cosmetologists Chicago presented the winners of the STARS Photo Contest for professionals, students and nail technicians at the Saturday BeautyBASH. Each received cash prizes and media recognition.
The New America’s Beauty Show Mobile App: America’s Beauty Show’s Mobile App was available for the first time at this year’s show, via Google Play and the The App Store. The integration between the America’s Beauty Show app and the show’s registration system enabled attendees to enter the app’s system with their confirmation number and see all the events they had registered for prior to the show, along with a complete schedule, social networking and exhibitors listing.
Visit www.AmericasBeautyShow.com for more info!
Photo credit: BABAK for 2014 America’s Beauty Show