18 May 2024

Pureology Artistic Ambassador Ruth Roche introduces Expressions at ABS

Hair is to a stylist like fabric is to a clothing designer. Fine and silky or thick and textured, the hair fiber is the “fabric” your stylist works with to design a beautiful style.

The latest edition of Pureology’s Expressions & Expertise, which was unveiled at America’s Beauty Show in Chicago on Saturday, March 22, was inspired by fabric, patterns and fashion silhouettes. Created by Pureology Artistic Ambassador Ruth Roche, the collection spotlights the beauty of color-treated hair with high fashion styles that are completely ready to wear! From Faux Bobs and Faux Hawks to Side Braids and Buns, this inspiring new collection showcases the beauty, luxury and inspiration of Pureology.

Much like fabric, color-treated hair needs to be treated with special care. Each Expressions & Expertise look was crafted using Pureology Styling Icons. Formulated specially for color-treated hair, this collection of stylers provides support for every step of the styling process with products that prime, create, finish and refresh while also protecting and enhancing the beauty of haircolor.


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